To help create a media and social media hubbub leading up to the launch of new pizza and craft ale restaurant and bar, Base + Barley, we proposed a dynamic PR launch strategy. This involved an number of different elements, one of which involved sharing sourdough starter with key influencers and members of the public. Working with our print partner, we created beautiful tins that not only did the trick in raising awareness of the new brand, but could be reused by recipients, thus broadening the effectiveness of the marketing.
© 2018 Attention Media PR & Marketing. Tel: 01392 459409
Tel 01392 459409