Exeter business community goes crazy for Base + Barley Army
We’ve been working with Base + Barley since it opened its doors in December 2015 and our most recent campaign – hitting the corporate community with the Base + Barley Army – has gone down a storm.
Taking to the professional district, and also visiting other key locations, the Base + Barley Army rocked up on roller skates with help from the local Roller Derby team to deliver free pizza to local businesses to highlight their amazing lunch time offer of an 8” sourdough pizza and a side salad for £5.95.
Within 48 hours, the promotional mini video received over 300 views with Twitter conversations going crazy as businesses vied for the attention of the Army, nominating their businesses to receive the free pizza. This resulted in conversations totally a reach of almost 40,000 in two days. Many local businesses have joined in the chat, including Exeter City Council and the Cathedral, which is great endorsement for Base + Barley, and creates great engagement amongst the target audience of corporates.
Watch the video here