Yes, we may have got a bit carried away on the love theme, but it is February, the month of lurrvve. With Valentine’s Day looming, it is naturally a time that all PR and marketing agencies go into overdrive (or is that just us?) and with our growing number of foodie clients, Attention Media offers a veritable feast for the romantics among you.
Take Chunk, for example, our lovely award-winning pie and pasty maker based in Ottery St Mary. This month we are helping them to launch their Sex & Hugs & Sausage Rolls integrated marketing and PR campaign to highlight their love of the humble sausage roll – not so humble when made by the hunks at Chunk though. This and the fact that they have launched three new flavours. As well as carrying out the usual press engagement, sending out a sparkling press release and professional photos to our black book of national media contacts, we have been busy working up a social media frenzy – just take a look at the fun we have been having with video – an increasingly popular marketing tool.
“Our aim, as always is to maximise the amplification on and off line and offering a totally integrated marcom solution really suited the campaign. Chunk are a very creative bunch, which makes them really good fun to work with and also allows us to flex our creative muscles too. Teaming PR, stella photography, video and online tactics will ensure our clients new product is put in front of its target audience. We cannot wait to watch this campaign unfold.” said Laura Cornick, Chunk’s Account Manager.
With our restaurant clients, there are a few more marketing initiatives to put in place before 14th February. It is great to be working with clients that really ‘get it’ – and what we mean by that is that they truly understand the power of marketing backed up by integrated on and offline PR. Artigiano, for example, has created a Love Matcha Cake, a Valentine’s offer to make your loved ones feel cherished and generally working their socks off to make their customers feel loved.
Sister brand, Base + Barley, launched in late 2015 with a tidal wave of marketing and PR, courtesy of Attention media of course. With just a couple of months, the cool new sourdough pizza and craft ale bar is flying – not only do you get the great lunch and dinner experience, but now the lucky people of Exeter can also get delicious pizzas direct to their door thanks to Base + Barley signing up with Deliveroo, and you can also pop in for a scrummy breakfast too. How’s that for feeling the love.
Circa 1924 is another Exeter restaurant that has gained an adoring fan base. Not only do they offer a classy menu filled with delicious local produce cooked to perfection, but they are always finding fun and funky ways of enticing new diners through the doors of their steak and seafood restaurant. In February, we just know you are going to love their new Skandel lunches. Tapping into what people love, Swedish Chef Lauri Hilli has teamed up with a Scandi food movement from hip King’s Road to bring an exciting Express menu in a pop-up style restaurant within a restaurant: skandel@circa1924. We have certainly been having fun with an attention-grabbing PR stunt – coming soon to a social media channel near you.
In other foodie news, Jim and Lucy Fisher from Exeter Cookery School have announced a very swanky deal to have their new cookery school kitted out with stunning Bulthaup kitchen and gorgeous Gaggenau appliances thanks to Sapphire Spaces last May. This makes us particularly happy, as we thought from the start that Exeter Cookery School and Sapphire Spaces would make a lovely paring when we introduced them last summer, and we do love being proved right.
Making connections is just one of Attention Media’s special talents, and we would love to hear from you if you need support in any PR or marketing projects.
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